Property Marketing for Developers
Make the development clear before it is built.
AURA combines architectural understanding with property marketing to help developers communicate a scheme to purchasers, investors, agents and stakeholders with consistency from identity and CGI through to brochures, digital campaigns and launch.
Integrated Property Marketing
Property marketing grounded in the architecture.
Marketing works harder when it begins with an accurate understanding of the building. Our specialist services can be commissioned individually or coordinated as one development launch system, keeping the visual language, sales information and development story aligned.
Property Marketing Services
One development. Six connected marketing disciplines.
01
Property Branding
Positioning, naming and a visual identity developed around the character, audience and market of the scheme.
02
CGIs & Visualisation
Exterior and interior architectural CGI, view selection, materials and market-facing art direction.
03
Property Brochures
Development brochures combining identity, imagery, specification, location information and sales plans.
04
Property Microsites
Focused development websites for presentation, availability, floor plans, location content and enquiries.
05
Hoarding Design
Site-specific construction hoarding that turns the development boundary into a coordinated marketing asset.
06
Brochure Floor Plans
Clean branded sales plans prepared for brochures, listings, development websites and digital campaigns.
From Planning to Market
One visual language across the development.
We can coordinate architectural CGI, property branding, hoarding, brochures, microsites and campaign graphics so the development is presented as one coherent proposition.
The objective is not decoration. It is to make the scheme easier to understand, easier to position and more credible in the market, while keeping every customer-facing touchpoint connected to the architecture itself.
A Coordinated Launch
Build the campaign around the development, not the other way around.
01
Understand
Review the architecture, audience, location, planning context and commercial proposition.
02
Position
Define how the development should be presented, including identity, messaging and visual direction.
03
Produce
Create the CGI, sales material, digital assets, floor plans and site graphics needed for launch.
04
Launch
Deliver a coordinated suite of material that agents, sales teams and stakeholders can use consistently.
Planning a Development Launch?
Bring the architecture and marketing together from the start.
Talk to AURA about property branding, CGI, brochures and a coordinated marketing package for your development.