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Planning strategy for development architecture

Planning Strategy

Planning strategy should shape the architecture early.

We develop the planning case and the design together, creating a clearer relationship between development ambition, site capacity and what can be justified to the local planning authority.

Planning Strategy

Planning strategy should shape the architecture early.

We develop the planning case and the design together, creating a clearer relationship between development ambition, site capacity and what can be justified to the local planning authority.

Route to consent

Consider the relevant planning route, policy context and constraints before the scheme becomes over-developed.

Design justification

Shape scale, form, use and external changes so the architectural response has a coherent planning rationale.

Value without overreach

Look for opportunities to strengthen the development proposition while protecting the credibility of the application.

Development Architecture

See the whole site before resolving the detail.

Our developer work starts with the relationship between the existing asset, its planning context and the opportunities around it. Capacity, access, massing, retained fabric and delivery constraints are considered together rather than as separate exercises.

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AURA development architecture aerial view
AURA development project

Selected Development Experience

Different sites. Different constraints. One commercially aware design process.

Old Maltings

Abingdon · 21 Flats + 2 Houses

A phased residential development where the planning strategy was used to unlock additional development value while establishing a coherent approach across flats and new houses.

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Sunset Court

Buckinghamshire · Conversion + New Build

An office conversion considered alongside two new-build houses, demonstrating how retained assets and additional development can be evaluated as one coordinated proposition.

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Northfield Avenue

Ealing · Mixed-Use Development

A mixed commercial and residential scheme creating nine homes while retaining and enlarging commercial accommodation — balancing multiple uses within a constrained urban site.

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Discuss a Development

Tell us about the site and where you are in the process.

Whether you already control the site, are assessing an acquisition or need a clearer route through planning and technical design, give us the key project information and we can start with the right conversation.

Developer enquiry form

Create the Contact Form 7 form using the fields below, then replace this paragraph with its Shortcode block.

  • First name / Last name
  • Company
  • Email / Phone
  • Site or project address / Postcode
  • Do you own or control the site? — Owned / Under Offer / Considering Purchase / Other
  • Project stage — Considering a Site / Feasibility / Pre-Planning / Planning Application / Planning Approved / Technical Design / Construction
  • Project type
  • Approximate development value
  • Project brief
  • How did you hear about us? — Google / Bing / LinkedIn / Facebook / Instagram / Referral / Existing Client / Networking or Event / Other

No residential/developer selector, interior designer option or file upload is required.